Founded by Michelle Keegan
Orfila Bee was created from Michelle’s vision to craft swimwear that reflects the confidence, individuality, and effortless style of the women who wear it.
Michelle set out to design pieces that would feel timeless, flattering, and versatile - swimwear that women could return to year after year, feeling just as good in it as the first time.
The brand name is a celebration of her unique identity - Orfila, a family name, honours her Gibraltarian heritage, while Bee is a heartfelt nod to her Mancunian roots.
Orfila Bee is more than just a swimwear label - it’s a reflection of Michelle’s belief that style should be empowering, inclusive, and responsible. Every piece is designed with care and intention, to move with you through seasons, places, and moments of confidence.
Our Values
Empowered Femininity
Designed by women, for women. We’re not just here to sell bikinis, we’re here for something deeper. Connection, inspiration, celebrating beauty in all forms. We embrace the female form and we encourage softness, smiles and motherhood.
Always Responsible
We’re committed to reducing our carbon footprint and designing with intention - using recycled and natural fabrics where possible, and making mindful choices as we grow. We want our impact to be thoughtful, not wasteful.
Effortless Versatility
Style that adapts to you. We know every body is different, so we’ve incorporated convertible features into our designs that help women to create a fit that’s unique and desirable for their own body.
Attainable Luxury
Premium pieces, within reach. We inspire the feeling of luxury through every piece. Our collections will always deliver elevated design, premium fabrics and quality craftsmanship.
Sustainability Journey
Our first collection introduced the signature multiway - a single piece designed to be styled in over 20 different ways. It’s a versatile essential that feels fresh every time you wear it. The offcuts from production were repurposed into matching scrunchies, gifted with every order to reduce waste.
In 2024, we took a step forward by switching all swimwear collections to certified recycled fabrics, and we’re committed to using only sustainable swimwear materials in all future collections.
Our Accessories and Resortwear are made primarily from natural fibres, carefully selected for their lower environmental impact and breathable comfort.
We’ve also worked hard to minimise the use of plastic across our packaging and production. Any plastic that remains is recycled, and we've transitioned from traditional plastic hygiene liners to paper alternatives - a small change that makes a big difference.
All of our products are made in ethically run factories, where working conditions are regularly audited to ensure fair wages, safe environments, and responsible practices. We partner only with manufacturers who share our values of transparency, respect, and accountability.
We know we're not perfect. Sustainability is a journey, and we're committed to learning, improving, and evolving. Our mission remains simple: to create swimwear that’s as kind to the planet as it is to you.